101 Marketing Strategies is a FREE 123-page ebook filled with practical marketing strategies you can use immediately in your business.
These strategies have been tested "in the trench" during my 20 years as a professional strategic marketer. Here's what you'll learn in101 Marketing Strategies:
Section 1: Building Prospect & Customer Relations
- The secret of Buyer Personas
- Defining your Unique Value Proposition
- What to give your Prospects in order to turn them into Customers
- How to market to your Customer Types
- The Art of PREselling
Section 2: Database Marketing
- Maintaining your customer database
- How to code your database properly
- The predictive power of Recency and Frequency
- Using the magic of Latency
Section 3: Direct Mail and Advertising
- Low Entry Point Advertising for fast results
- How to guarantee your mail recipients see your headline
- How to integrate your direct mail program with your website
- The three types of mail lists and how to use them
- Creative direct mail methods for tripling your open-rate
Section 4: Website Content and Optimization
- What to do if you don't yet have a business website
- How to visualize your visitors
- A powerful tool for increasing your website conversion rate
- An inexpensive way to conduct user testing
- A method of using popups that won't annoy your visitors
Section 5: Building Website Traffic
- The power of keyword research
- META tag perfection
- How to syndicate your web content
- Social bookmarking
- Directory submissions
- Article marketing
- Link building strategies
Section 6: Building Authority
- How to collect testimonials
- Building a PR program that actually brings results
- Building trust for your local business
Section 7: Referral Strategies
- "It Takes One to Know One"
- "Scratch My Back and I'll Scratch Yours"
- "Show Me the Money"
- "The Barter System"
- "The Seminar Slam"
- "Do Unto Others"
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101 Marketing Strategies