Download Your Free Copy of "101 Marketing Strategies"

101 Marketing Strategies

101 Marketing Strategies is a FREE 123-page ebook filled with practical marketing strategies you can use immediately in your business.

These strategies have been tested "in the trench" during my 20 years as a professional strategic marketer. Here's what you'll learn in101 Marketing Strategies:

Section 1: Building Prospect & Customer Relations

In this first section, I will provide strategies to help you build trust and credibility with your prospects while working to increase your customer retention. Strategies include:

• The secret of Buyer Personas
• Defining your Unique Value Proposition
• What to give your Prospects in order to turn them into Customers
• How to market to your Customer Types
• The Art of PREselling

Section 2: Database Marketing

Section 2 concentrates on a little-used but powerful asset - the customer database. These techniques will show you the best time to market to your customers and how to divert your marketing efforts to the customers most likely to respond. Strategies include:

• Maintaining your customer database
• How to code your database properly
• The predictive power of Recency and Frequency
• Using the magic of Latency

Section 3: Direct Mail and Advertising

Section 3 covers the area of direct mail and advertising. You'll learn the right way to advertise and how to drastically increase the open-rate of your mailings. Strategies include:

• Low Entry Point Advertising for fast results
• How to guarantee your mail recipients see your headline
• How to integrate your direct mail program with your website
• The three types of mail lists and how to use them
• Creative direct mail methods for tripling your open-rate

Section 4: Website Content and Optimization

Section 4 gives over 20 tips in helping you see what visitors do on your website and how you can improve their experience while increasing your overall conversion rate. Strategies include:

• What to do if you don't yet have a business website
• How to visualize your visitors
• A powerful tool for increasing your website conversion rate
• An inexpensive way to conduct user testing
• A method of using popups that won't annoy your visitors

Section 5: Building Website Traffic

Section 5 discusses methods of increasing your website traffic utilizing both on-page and off-page criteria. Strategies include:

• The power of keyword research
• META tag perfection
• How to syndicate your web content
• Social bookmarking
• Directory submissions
• Article marketing
• Link building strategies

Section 6: Building Authority

Section 6 shows you how to build authority and advertise your expertise. Strategies include:

• How to collect testimonials
• Building a PR program that actually brings results
• Building trust for your local business

Section 7: Referral Strategies

In Section 7, I go over six of my favorite techniques for building referrals. Techniques include:

• "It Takes One to Know One"
• "Scratch My Back and I'll Scratch Yours"
• "Show Me the Money"
• "The Barter System"
• "The Seminar Slam"
• "Do Unto Others"

Download the Book Now!

Download the Book Now!

101 Marketing Strategies